Media Team App
Content chaos across brands and pages
Read the Media Team App case study
Fitness / Health
ASCEND (own product)
Great logging OR great motivation — rarely both
The Challenge
- Client
- ASCEND (own product)
- Industry
- Fitness / Health
- Size
- In-house product
Existing trackers log well but treat motivation as an afterthought, while gamified apps hype users up but log poorly. ASCEND needed both: fast set/rep/weight logging with progressive-overload history, plus durable motivation that survives past the ~6-week novelty drop-off.
Logging and motivation, designed together
AI_Dev scoped ASCEND into 46 development tasks and built a mobile-first experience around fast logging, previous-performance visibility for progressive overload, and gamified motivation to sustain streaks and habit.
Platform: Mobile-first
Core: Fast set/rep logging
Edge: Progressive-overload history
Approach: AI_Dev pipeline
Measurable Results
Development Tasks
built & approved
Plan Approval
0 rejected
Focus
built together
Platform
habit & streaks
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