Web Development & Marketing

NxtFruit (in-house)

Practice what we preach

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The Challenge

Client
NxtFruit (in-house)
Industry
Web Development & Marketing
Size
In-house project

NxtFruit needed a fast, SEO-optimized marketing site to generate qualified leads — and it had to be built the same way we build for clients: through our AI_Dev pipeline, not a hand-coded one-off. It doubles as a live proof point of our own process.

Planned, designed, and built with AI_Dev

The whole site was scoped into structured tasks and taken through the AI_Dev workflow — brainstorm, discovery, planning, design, and execution — then implemented as a custom WordPress theme with Rank Math SEO and JSON-LD structured data. After launch, AI_Dev's Growth tool audited the live site and generated a prioritized SEO backlog — unique meta descriptions and keyword-rich titles across 30+ pages, Organization schema, sitemap and indexation fixes, internal linking, Core Web Vitals, and canonical-domain consolidation — which we then executed task by task.

Platform: Custom WordPress theme Pages: 30+ SEO: Rank Math + JSON-LD Growth: AI SEO audit + backlog Approach: AI_Dev pipeline

Technologies Used

WordPress PHP MySQL Vite Tailwind CSS SCSS Rank Math SEO

How We Delivered It

  1. Brainstorm

    AI_Dev generated and refined the site concept: positioning, audiences, and the page architecture needed to convert.

  2. Discovery

    Requirements, tech stack, and MVP scope formalized u2014 30+ pages including 12 application-type and 5 technology pages.

  3. Planning

    Scope decomposed into 56 structured tasks with acceptance criteria; every plan reviewed and approved (100%).

  4. Design

    Brand palette, HTML mockups, and animation language generated per epic and approved before build.

  5. Execution

    Custom WordPress theme built task by task u2014 SEO structure, structured data, lead capture, and animations.

  6. Growth Audit

    AI_Dev's Growth tool audited the live site repeatedly and produced a 30+ item SEO backlog u2014 titles, meta, schema, sitemaps, canonical domain. Successive audits tracked the score from 37 at launch, through a low of 14 while domain and indexation issues were untangled, to 64 once the backlog was executed.

Measurable Results

SEO Audit Score AI growth audits, launch u2192 today
Pages Live 12 app-type + 5 tech pages
SEO Backlog from the AI Growth audit
Plan Approval 56 tasks, 0 rejected

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