NxtFruit (in-house)

We used our own AI_Dev pipeline to plan, design, and ship a 30+ page, SEO-optimized marketing website.

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In-house project

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A NEW ADVENTURE ON EVERY SHELFMore stories.
More possibilities.Find a book. Share the joy.

The little
explorerLittle stories. Big worlds.

A world
of wondersLittle stories. Big worlds.

The happy
gardenLittle stories. Big worlds.

Interface concept

The challenge

Practice what we preach

NxtFruit needed a fast, SEO-optimized marketing site to generate qualified leads — and it had to be built the same way we build for clients: through our AI_Dev pipeline, not a hand-coded one-off. It doubles as a live proof point of our own process.

Our approach

Planned, designed, and built with AI_Dev

The whole site was scoped into structured tasks and taken through the AI_Dev workflow — brainstorm, discovery, planning, design, and execution — then implemented as a custom WordPress theme with Rank Math SEO and JSON-LD structured data. After launch, AI_Dev's Growth tool audited the live site and generated a prioritized SEO backlog — unique meta descriptions and keyword-rich titles across 30+ pages, Organization schema, sitemap and indexation fixes, internal linking, Core Web Vitals, and canonical-domain consolidation — which we then executed task by task.

Platform: Custom WordPress theme
Pages: 30+
SEO: Rank Math + JSON-LD
Growth: AI SEO audit + backlog
Approach: AI_Dev pipeline

Technologies used

WordPress PHP MySQL Vite Tailwind CSS SCSS Rank Math SEO

Results

What the work
made possible.

SEO Audit Score

37 u2192 64

AI growth audits, launch u2192 today

Pages Live

30+

12 app-type + 5 tech pages

SEO Backlog

30+ fixes

from the AI Growth audit

Plan Approval

100%

56 tasks, 0 rejected

How we delivered it

From the first idea
to release.

01
Brainstorm

AI_Dev generated and refined the site concept: positioning, audiences, and the page architecture needed to convert.
02
Discovery

Requirements, tech stack, and MVP scope formalized — 30+ pages including 12 application-type and 5 technology pages.
03
Planning

Scope decomposed into 56 structured tasks with acceptance criteria; every plan reviewed and approved (100%).
04
Design

Brand palette, HTML mockups, and animation language generated per epic and approved before build.
05
Execution

Custom WordPress theme built task by task — SEO structure, structured data, lead capture, and animations.
06
Growth Audit

AI_Dev's Growth tool audited the live site repeatedly and produced a 30+ item SEO backlog — titles, meta, schema, sitemaps, canonical domain. Successive audits tracked the score from 37 at launch, through a low of 14 while domain and indexation issues were untangled, to 64 once the backlog was executed.